Wanderlane

Privacy Policy

Last updated: May 7, 2026

Wanderlane ("we", "us", "our") operates wanderlane.lovable.app (the "Site"). This Privacy Policy explains what information we collect, how we use it, the third-party services we rely on (including Google AdSense and Google Analytics), and the choices and rights you have over your data. By using the Site you agree to the practices described below.

1. Information we collect

We collect information in the following ways:

  • Information you provide. When you contact us or subscribe to our newsletter, we receive the name, email address and message contents you submit.
  • Automatically collected information. Like most websites, our servers and analytics tools automatically log information such as your IP address, approximate location (country/region), device and browser type, referring URL, pages viewed, and the date and time of your visit.
  • Cookies and similar technologies. We and our third-party partners use cookies, web beacons and local storage to remember your preferences, measure traffic and serve advertising. See the Cookies section below.

2. How we use information

  • To operate, maintain and improve the Site and its content.
  • To respond to enquiries and deliver the newsletter you requested.
  • To measure audience engagement and understand which articles are useful.
  • To display relevant advertising that helps fund the Site.
  • To detect, prevent and address fraud, abuse or security issues.
  • To comply with legal obligations.

3. Cookies and similar technologies

Cookies are small text files stored on your device. We use both first-party cookies (set by Wanderlane) and third-party cookies (set by partners such as Google). They fall into these categories:

  • Strictly necessary — required for core site functionality (e.g. remembering your cookie consent choice).
  • Analytics — help us understand how visitors use the Site (e.g. Google Analytics).
  • Advertising — used by Google AdSense and its partners to deliver and measure ads, including personalised ads where permitted.

You can manage or withdraw consent at any time by clearing the wanderlane_cookie_consent entry in your browser's local storage, or by adjusting your browser's cookie settings. Most browsers also let you block or delete cookies entirely. Disabling cookies may affect site functionality.

4. Third-party advertising — Google AdSense

Wanderlane uses Google AdSense, a third-party advertising service provided by Google LLC, to display advertisements. Please note:

  • Google, as a third-party vendor, uses cookies (including the DoubleClick DART cookie) to serve ads on the Site.
  • Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our Site and/or other sites on the Internet.
  • Users may opt out of personalised advertising by visiting Google Ads Settings.
  • Alternatively, users can opt out of a third-party vendor's use of cookies for personalised advertising by visiting www.aboutads.info or, in the EEA/UK, the Your Online Choices site.
  • More information about how Google uses data when you use partner sites is available at policies.google.com/technologies/partner-sites.

5. Analytics

We use Google Analytics (measurement ID G-E50LLG24BS) to understand aggregate Site usage. Google Analytics may set cookies and process information such as IP address and usage events on our behalf. Learn more in the Google Privacy Policy. You can install the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics.

6. Legal bases for processing (EEA/UK visitors)

If you are located in the European Economic Area or the United Kingdom, we rely on the following legal bases under the GDPR/UK GDPR: your consent (for non-essential cookies and marketing), our legitimate interests in operating and improving the Site, and compliance with legal obligations.

7. Your rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you.
  • Request correction or deletion of your personal information.
  • Object to or restrict certain processing.
  • Withdraw consent at any time (without affecting prior processing).
  • Lodge a complaint with your local data protection authority.
  • California residents (CCPA/CPRA): request disclosure of categories of personal information collected and opt out of the "sale" or "sharing" of personal information. We do not sell personal information for money; however, the use of advertising cookies may be considered "sharing" under California law.

To exercise any of these rights, contact us via the contact page.

8. Data retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, comply with legal obligations, resolve disputes and enforce our agreements. Analytics data is retained according to the default Google Analytics retention period.

9. Data security

We implement reasonable technical and organisational measures to protect the information we process. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

10. International data transfers

Our service providers (including Google) may process information in countries outside your own, including the United States. Where required, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses.

11. Children's privacy

Wanderlane is not directed to children under 13 (or under 16 in the EEA/UK), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

12. Affiliate disclosure

Some outbound links on Wanderlane are affiliate links. If you purchase through them, we may earn a small commission at no extra cost to you. We only recommend products and services we believe add value to our readers.

13. Third-party links

The Site contains links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

14. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when it was most recently revised. Material changes will be highlighted on the Site.

15. Contact us

Questions about this policy or your personal information? Please reach out via our contact page. We aim to respond within 30 days.